In a remarkable achievement that puts New Hampshire on the map in the automotive world, Capital City Subaru has been ranked #1 in the entire country for Net Promoter Score in service for 2025. Out of more than 650 Subaru dealerships across the United States, the Concord-based store delivered the highest customer satisfaction scores following every service appointment — an honor that reflects not just great cars, but an extraordinary team committed to treating every customer like family.
The Net Promoter Score survey, sent by Subaru of America to every service customer, asks one simple but powerful question: how likely are you to recommend us to a friend or family
member? Scores of 9 or 10 are considered “promoters,” and only the very best dealerships rise to the top.
For Capital City Subaru’s Fixed Operations Director Mike Stockwell, a 20-year veteran technician himself, earning the national crown feels especially meaningful.
“It starts with our technicians,” he said. “I was one of them for over two decades, so I
know firsthand the dedication it takes to get every repair right the first time. These guys
treat every vehicle that rolls into the bay as if it belongs to their own family. That level of
care is what turns a routine oil change or brake job into a memorable experience.”
Four service advisors serve as the crucial bridge between customers and technicians, he said.
“None of this happens without our advisors and parts team,” he added. “Our
advisors are the front-line heroes who translate our customers’ needs to the
technicians, and our parts specialists keep the whole operation running like clockwork. Achieving the top national ranking is no small feat. With hundreds of competing Subaru
retailers vying for the same recognition, the pressure is constant. Every single survey
counts. Every customer interaction matters. Capital City Subaru’s success proves that
when a team combines technical expertise, genuine care, and relentless attention to
detail, the results speak for themselves.”
Capital City Subaru thanks its customers who took time to complete a survey and award the dealership a 9 or a 10.
“Your kind words and high scores truly mean the world to us,” said Stockwell. “Thank
you for giving us the opportunity to serve you and your vehicle needs. We don’t take
your trust for granted. For Capital City Subaru, this national #1 ranking isn’t the finish line—it’s motivation to keep raising the bar. The dealership invites the Concord community and all Subaru owners in the region to experience the difference a truly customer-first service team can make.”
Congratulations to the entire Capital City Subaru service department on a job
exceptionally well done. New Hampshire’s #1 Subaru service team just proved they’re
also America’s best.