This January, the New Hampshire Liquor Commission is teaming up with Brown-Forman to celebrate 10 years of its award-winning “Live Free & Host Responsibly” program, bringing NH Mocktail Month back to the Granite State with a fresh emphasis on flavorful alcohol-free libations. Throughout the entire month of January, nearly 45 New Hampshire restaurants will be mixing, stirring, shaking and serving creative mocktails to promote responsible service and consumption.

“NH Mocktail Month has been instrumental in educating consumers, as well as those in the service industry, about the responsible use of alcohol while still encouraging inclusion and fun,” said New Hampshire Liquor Commission Chairman Joseph Mollica. “Our commitment to responsibility is further reflected in our new non-alcoholic section featured in all our Outlets. We are excited to offer a wide variety of alcohol-free products, ensuring there’s truly something for everyone.”

As part of this year’s program, the Liquor Commission has also launched an extensive online NH Mocktail Month Recipe Guide, featuring all the ingredients and instructions necessary to recreate each participating restaurant’s signature mocktail at home. The Recipe Guide also includes optional alcoholic variations featuring several Brown-Forman brands, including Jack Daniel’s, Herradura, El Jimador, Woodford Reserve, Old Forester, Diplomatico Rum, Ford’s Gin and Chambord. To learn more about NH Mocktail Month and to download the Recipe Guide, visit www.liquorandwineoutlets.com/responsibility.

Launched in 2016, “Live Free & Host Responsibly” is a collaboration between the Liquor Commission and Brown-Forman, one of the largest American-owned spirits and wine companies, dedicated to promoting safe and responsible choices. “Live Free & Host Responsibly” started as a dedicated web page offering tips for responsible serving and hosting, cocktail and mocktail recipe videos emphasizing moderation, downloadable recipes, and resource guides for New Hampshire bar and restaurant owners. Building on that foundation, NHLC and Brown-Forman introduced its “Cocktail & Mocktail Competition,” which ran until 2018, before the first NH Mocktail Month was launched in January 2019.

Dozens of New Hampshire restaurants are taking part in this year’s NH Mocktail Month, showcasing refreshing and unique alcohol-free drinks. Among the featured creations is the “Rosemary-Cran Spritzer” from Tavern in the Square, with locations in Bedford and Salem. This seasonal specialty combines rosemary simple syrup, cranberry juice and Sprite, finished with a rosemary sprig garnish and cranberries for a festive touch.

The following restaurants across the state are participating in NH Mocktail Month:

  • Back Bay Boathouse – Wolfeboro
  • Camp – Meredith
  • Chapel + Main – Dover
  • Common Man – Ashland, Concord, Claremont, Lincoln, Merrimack, Windham
  • Community Oven – Hampton and Epping
  • Copper Door Restaurant – Bedford and Salem
  • Coyote Grill – Waterville Valley
  • Ellacoya Barn & Grill – Gilford
  • Foster’s Boiler Room – Plymouth
  • Holy Grail Restaurant & Pub – Epping
  • Junction Restaurant and Provisions – Laconia
  • Laconia Country Club – Laconia
  • Lakehouse Grille – Meredith
  • Lago – Meredith
  • Morrisseys’ Front Porch – Wolfeboro
  • Shanty Family Tavern – Rollinsford and Portsmouth
  • Shibley’s at the Pier – Alton
  • Shorty’s Mexican Roadhouse – Manchester and Nashua
  • Stash Box – Manchester
  • T-Bones – Bedford, Derry, Concord, Hudson, Laconia and Salem
  • Tavern in the Square – Bedford and Salem
  • The Breeze By The Bay – Meredith
  • The Breeze Restaurant – Gilford
  • The Derryfield Restaurant – Manchester
  • The Italian Farmhouse – Plymouth
  • The Shaskeen Pub and Restaurant – Manchester
  • Toscana Chophouse – Portsmouth
  • Water View Grill – Portsmouth

NHLC encourages guests to share their Mocktail Month experience on social media by tagging @nhliquorwine in photos of their mocktail and using the hashtag #NHMocktailMonth.

With non-alcoholic spirits and ready-to-drink offerings experiencing 170% growth over the past year according to NielsenIQ, and the alcohol-free market projected to reach $5 billion by 2028 per IWSR Drink Market Analysis, the Liquor Commission recently doubled its non-alcoholic selection in its outlets to meet the growing demand, particularly among Gen Z and Millennials.